I am really interested in building a company that works for museums, corporations that need interactive installations and so. Two examples that comes into my mind; allofUs andNanika. Those are two beautifully created companies. So what is the idea that is separating those companies from others. Rephrasing the question, what would make difference in new media design age from regular web pages etc.?

I believe one of the most important applications are based on human computer interaction. Say it realtime, say it with fast feedback times, this is one of the inevitable and most entertaining things that is coming from computers. In other words; new age toys. It doesn’t have to be a physical toy, it could always be something that puts human as a toy in the interface. Scott Snibbe has good examples of it in his website, especially in his early works.

So in my imagination, a company whose collective force comes from both computational, design, and technology oriented people could reveal so much entertaining projects for kids, interactive learning projects and data visualizations for museums etc. I am sure little brainstorming would open up boundless ideas. We can mix so much things in here. Datas coming from different places and transforming them into different bits. Just think of this transformation as steam to water to ice. What we should concantrate is the idea of how we can make meaningful transformation in these areas. The first question is inevitably “What would I want to see in such places? What is my expectations?”